Maximizing Return on Existing Space
Increasing Revenue Per Seat
Introduction
Increasing revenue per seat, or average cover, is a key metric for restaurant profitability. This metric measures the average revenue generated from each guest and is crucial for understanding how effectively your restaurant converts foot traffic into sales.
From Menu Engineering to Effective Promotions this guide will explore proven strategies, incorporating examples from successful establishments like Wildlight Kitchen & Bar in Vancouver, and a popular casual dining chain spanning the U.S. and Canada, to enhance your revenue per seat.
We’ll also take a deep dive into patio enclosures and how they can play into promotional and enhancement strategies while also increasing seating capacity in a profitable way.
